The number of Spanish speakers worldwide has grown dramatically, and the trend is projected to continue. That means the number of Spanish-speaking customers is expanding, thus the need to reach out to them in their native language.
Based on the nature of the American Hispanic population, most of them are bilingual. That means they speak Spanish and English. Thankfully, Google dominates the market and is their favorite search engine. So then, it’s a smart idea to incorporate the Spanish language into your digital marketing plan and web pages.
Indeed with great web marketing techniques, you can reach many Spanish internet users. This article will highlight a few tips to help you target the Spanish audience and create an impact online.
5 Tips to Help You Create a Spanish SEO Strategy
Spanish is America’s third-largest spoken language, and developing a Spanish SEO strategy is important. As a business owner, speaking Spanish is not enough, you need complete SEO knowledge and an understanding of your target audience and market. Partnering with experts with creative ideas that incite action can help you launch an SEO strategy in Spanish. They will help you exploit the rapidly expanding Spanish internet users market.
The following tips will help you develop an effective SEO strategy for Spanish speakers:
1. Consider Regional Variations
Like other languages, there are multiple ways of saying a certain word. For example, torta means cake in Columbia and sandwich in Mexico.
Thus it’s important to understand such variations in different regions. Next, use the right keywords for your target customers in each Spanish-speaking region in order to reach more audiences. The higher the traffic, the more leads and sales.
2. Generate Spanish-Optimized Content
Today, you don’t need to master all languages because you can use Google Translate. But translation can fail to give you Spanish-optimized content and cause you to miss the target audience. So instead of relying on translation, focus on using natives to create your content to reach a greater audience.
Publish your content consistently on a well-designed website in order to secure more business. If you are using an outdated website, this is the time to revamp it. Web marketing revamp will teach you the basics, enlighten you on market research and help you convert website visitors.
3. Understand Your Target Audience
As you plan to enter this new market, you should learn everything about its market. Research the most used online search engines and visited websites by your target audience. Some regions visit Google more, while others prefer YouTube. It’s easier to reach your target audience when you know where to find them than simply working blindly.
4. Identify Spanish Specific Keywords
Users’ experience should be your top priority. Therefore create specific keywords for your SEO strategy. Identify better ways of engaging your target audience, such as focusing your keyword research on things your customers find attractive in your niche. For example, if you’re working in the hospitality industry, use keywords of places, hotels, and events they are interested in or want to visit. Such a strategy will help you reach a larger audience and succeed in the long run.
5. Research Your Target Audience’s Buying Behaviors
To create an effective Spanish SEO strategy, you must identify what your potential customers search for on the internet. So you need to find out what products they want, the devices they use to initiate a purchase, ie, desktop or mobile, and how they make payments.
Next, evaluate your strength and how your product or brand will impact your competitors. It’s important to understand that Hispanic customers want to buy from brands that understand their culture and community. Communicate your brand message properly so they can see you’re better and unique, understand their needs, and speak their language much better than your competitors.
In conclusion, you can target and interact with the Spanish community with an effective SEO strategy. But you need not worry because partnering with experts can help your bilingual workforce reach Spanish customers and expand your business.