5 Ways to Improve Local SEO

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Search engine optimization (SEO) is constantly evolving like any other industry. The struggle to stay on top of the ranking takes more than a post in a month. To stay rated and relevant, you must put in the time and conduct the research.

Being easily searchable, informative and consistent is more crucial than ever for small businesses, and for that, businesses need local search engine optimization. It’s simpler than you might think to master local SEO. Here are five quick techniques to boost local SEO and make your small business rank above its rivals.

Related: Struggling in Local Search? Here’s What Your Local SEO Strategy Needs

1. Ensure the consistency of your NAP

Name, Address, and Phone Number (NAP). Your local SEO approach may succeed or fail based on these three simple facts. Make sure to display this information on your website prominently.

As it will show at the bottom of every page, the footer is an excellent location for your NAP. You can also make your NAP visible on service area pages and your contact page’s body.

Consistency is key. Your essential company details must be consistent wherever potential clients may find you online.

Related: 5 Tips to Improve Your Local SEO in 5 Hours

2. Enhance the on-page content

You can demonstrate that you are the industry leader in your field for the service you offer by using the content on your site. Along with your services in your region, include specifics like street names and landmarks.

Explain to the customer why they would require your services in that particular location. Your customer’s user experience will be improved the more you sound like you belong.

Related: This Important Website Feature Is Crucial For Your Business

3. Get listed in local directories

Getting featured in local directories is a fantastic additional strategy for enhancing your local SEO. There are a lot of web directories that are specifically designed for businesses in certain regions.

Your chances of being discovered by potential clients looking for companies like you are increased by having a listing in these directories.

4. Optimize header tags

Check out this resource on the best practices for using header tags if you haven’t already looked into the topic. By developing localized service pages, you have now gained more space to construct highly targeted header tags with local-based keywords.

Good header tags provide a general picture of the page’s overall structure and what to expect as visitors browse through the content. It would look odd if you simply loaded keywords into the header tags.

Related: How Should You Optimize for Branded Keywords?

5. Create relevant backlinks

Backlinks are one of the most significant ranking elements for any website, and it is the connection to your website made by other websites. Google views backlinks as endorsements — the higher the backlinks, the more they appear in search results.

Prioritizing quality over number is crucial while developing backlinks. Look for chances to receive

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6 Technical SEO Tips to Improve Website Traffic

If you have great website content that other sites link back to, you’ll rank highly in search engine results. But that is not enough to ensure success; if your technical SEO is lacking, you’re limiting how well your website will do in Google searches.

That’s why it’s important to get technical SEO right. We’ll examine what technical SEO is and share our top six technical SEO tips for getting high traffic and more conversions.

What is technical SEO?

Google “spiders” crawl hundreds of millions of websites every day to collect the information they need to power search results. The time Google spends on your site is limited, and it’s your responsibility to make the job as easy for these spiders as possible.

You need to do four things to get an advantage:

1. Fix your site structure.

Ensure that the structure of your website is simple and logical. If it’s easy for your visitors to find what they want on your site, it’s easy for Google, which will reward you by indexing more of your pages.

2. Add labels and metadata.

Follow these tips to help Google understand what’s on every page:

  • Label each part of a page with descriptives such as “navbar,” “footer” and “article.”
  • Add alt tags to images, graphs and charts to describe their content.
  • Provide a page title and meta description.

3. Secure your website.

Your website needs to be secure. Make sure you have a secure certificate so that your URL starts with https://.

4. Make your site fast.

Your website needs to load fast on any device, so go for a responsive design. [Read related article: How Page Load Speed Affects Customer Behavior.]

All of this sounds more complicated than it is. You just need to put these four factors into your website from the moment you start designing and writing it.

Bottom line: Each search engine has a crawl budget – the number of pages it indexes on a given day. You can get search engines to crawl far more of your site if you take care of technical SEO.

Technical SEO tips to increase traffic and conversions

If you’re building a website for the first time or you want to improve your current site’s rankings, follow these six steps:

1. Choose a secure, reliable host.

Selecting a top web hosting service is important for two reasons. First, Google confirmed back in 2014 that site security was an important ranking factor. Given two equal sites – one with secure HTTPS hosting and one without – the site with secure hosting will always rank higher.

Second, website downtime hurts your rankings badly. The first time Google finds nothing there when it crawls your site, each page on your website can drop two ranking spots.

If the search engine’s spiders keep finding nothing to crawl, Google starts visiting your site less often, and it’s really hard to come back from that. Therefore, it’s important to choose a hosting service that has as little downtime

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SEO Basics: A Beginner’s Guide to SEO

WordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.

SEO Basics Guide

In this guide to SEO for beginners, you’ll learn:

  1. What is SEO & why is it important?
  2. Keyword research & keyword targeting
  3. On-page SEO optimization 
  4. Information architecture
  5. Content marketing & link building
  6. Technical SEO
  7. How to track & measure SEO results
  8. Mobile, international, and local SEO

By the time you reach the end of this SEO basics guide, you’ll have a strong understanding of what search engine optimization is, why it’s valuable and important, and how to get great results in an ever-changing SEO environment.

SEO Basics Part 1: What is SEO & why is it important?

You’ve likely heard of SEO, and if you haven’t already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” doesn’t really help you answer important questions for your business and your website, such as:

  • How do you, for your site or your company’s site, “optimize” for search engines?
  • How do you increase your site’s organic search visibility, so it’s easy for your content to be found?
  • How do you know how much time to spend on SEO?
  • How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?

What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we’ll focus on in this guide.

Why should you care about SEO?

Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.

If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.

the four types of keyword intent

People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.

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18 SEO writing tips to boost your social media

From keeping first impressions in mind to remembering the all-important hashtag, here are 18 answers to the question, “What are your best SEO writing tips that boost social media success?”

DEEPER DIVE: Forecasting 2023 PR and marketing trends

  • Treat Every Post as a First Impression
  • Use Natural Language
  • Improve Your Website for Mobile
  • Crack the Algorithm With Zero Click Content
  • Transcribe Your Video Content 
  • Focus on User Experience
  • Tag Popular Pages on Your Posts
  • Learn How to Write Meta Titles
  • Boost Social Media Success With Facts and Figures
  • Create Content for Both Search Engines and Social Media 
  • Make All Products Shoppable
  • Experiment Then Experiment Some More
  • Make a Killer Title Without Using Fancy Language
  • Incorporate User-generated Content (UGC)
  • Optimize Your Videos for Search
  • Prioritize Relevant, Interactive Content 
  • Write in Relevant Keywords
  • Don’t Forget About the Hashtag

Treat Every Post as a First Impression

Always stay on brand, since you don’t want to accidentally go viral sharing posts that go against your company’s principles. Viral posts don’t go away unless you delete them. When someone searches for your business on Google, you want a consistent message representing your brand to appear. 

When sharing a post, imagine that text being the first thing a potential customer learns about your company. Is that how you would like a first impression to land? A safe rule of thumb is to treat every post as if it were a first impression you want to be excellent.

Jonathan Zacharias, Founder, GR0

Use Natural Language

Google’s algorithm has and will continue to better read, process, and understand text. Through algorithm additions like BERT (Bidirectional Encoder Representations from Transformers), Google can more efficiently and effectively match search intent with the right results. 

With this, Google has encouraged marketers and publishers to write content for humans and not for the algorithm and has emphasized using natural language (instead of keyword stuffing). So when writing social media posts, keep it natural and use human-centric messaging!

Ryan Jacobsen, Director of SEO, LaneTerralever

Improve Your Website for Mobile

There are more and more people using their mobile phones to access the internet, so I think it’s crucial that your website is mobile-friendly.

If your site is optimized for mobile use, you’ll see greater search engine optimization (SEO) and social media sharing success. Make sure your site is mobile-friendly by making sure it loads quickly and is easy to navigate. Check the mobile-friendliness of your website with the use of tools like Google’s Mobile-Friendly Test.

Max Whiteside, SEO and Content Lead, Breaking Muscle

Crack the Algorithm With Zero Click Content

To get the desired success on social media, first, you need to understand how their algorithm works. Without cracking the algorithm, you’ll just be shooting arrows in the dark. Most social media platforms prefer you stay on their platform as much as possible, so your content strategy should be framed accordingly. 

For example, on LinkedIn, create informative long-form posts, adding no external links to them. This is called Zero-click content (coined by Amanda

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SEO Tips for Law Firms: 30 Proven Tips to Help Improve Rankings | Good2bSocial

[Author:  Noreen Fishman]

In order for new clients to learn about you online, they have to find your website first. The more visibility your website has, the greater your chances of generating more traffic and new leads. This visibility and ability to reach potential clients is highly dependent on search engine optimization. It’s always a good idea to take stock of your current SEO efforts and see where you can improve. Take a look at this list of SEO tips for law firms from our expertsseo tips for law firms and see what else you can do to improve rankings.

SEO Tips for Law Firms

1. Use a Content Delivery Network (CDN)

These systems help to manage and direct traffic from websites by using multiple delivery channels. This can reduce slowdowns, so if you haven’t explored CDNs before, it’s a good time to.

2. Pay Attention to Image Sizes

If your site takes a while to load, it takes longer to render for viewers. Take a look at the various images on your website and reduce the size if necessary. When you save images in smaller formats, it saves space and time across your website.

3. Eliminate Junk Codes

“Junk code” can build up over time if your site has been through a few updates, especially significant ones. Use a tool like WP Optimize to find and get rid of junk code in order to speed up your website.

4.Use Compression Tools

These are a great way to reduce the size of various CSS, HTML, and JavaScript files.

5. Limit Page Redirects

Page redirects make your page slow. Directing to old pages from a new one takes time and if this happens over and over, it compounds. Take the time to seek out redirects and eliminate them.

6. Use Browser Caching

You can utilize these tools to store data on user browsers (with their permission). This saves users from having to load your entire site every time they visit.

7. Properly Research Keywords

The correct keywords in your content will make a huge difference in SEO. It’s important to find popular and relevant keywords that will drive traffic to your site. Use a tool like Google AdWords to find the right search terms to incorporate. And don’t forget to research local keywords relevant to your location in order to boost your local SEO efforts.

8. Create Both Evergreen and Timely Content

You need content that is focused on topics that are currently relevant, but you also need some evergreen content that will always be interesting. The right content mix is ​​a blend of newer content like blog posts that are consistently applicable.

(If you’d like help creating a content strategy that is timely and relevant, check out this free eBook: The Law Firm Guide to Content Marketing eBook.)

9. Understand Keyword Placement

Keywords are key for web content, but they matter in other places as well. Learn how to place keywords in social posts, titles and meta descriptions, video transcripts, etc.

10. Evaluate and

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