Tag: seo tips

This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own.

High-quality media is a major component of your on-page SEO strategy.

When you’re a small or medium business owner (SMB), the quality of your visual content can make a major difference in how your target audience perceives your products and services.

In 2023, high-quality images, graphics, and other next-generation media are the on-page SEO keys to help you:

• Improve search engine results page (SERP) rankings.
• Rank for competitive keywords in short-form video SERPs.
• Build organic backlinks.

To make these marketing goals possible, the two easiest things you can do for your SEO strategy right now are:

1. Step away from using stock images in blog articles and social media posts. Focus on creating or generating unique images for your site.
2. Double down on implementing SEO best practices to help your content get seen.

Let’s discover how the right media backed by a strong SEO strategy can help elevate your brand and maximize your ROI.

1. Create Content That Automatically Generates Backlink Opportunities

Backlinks are essential to helping search engines determine the quality of your website and where it should rank on SERPs.

High-quality backlinks can help you get to the top of Google.

But before we uncover how small teams can build backlinks faster, let’s take a crash course on how backlinks can improve your SEO and help your business grow.

Image created by Shutterstock, April 2023

How Backlinks Help Improve SEO & SERP Rankings

Backlinks are a vital part of your overall SEO strategy because of the role they play in your site’s discoverability.

They indicate your site’s popularity with users, and they signal to Google that your content is valuable and worth linking to.

Think of it as a vote of confidence; the more high-quality backlinks you have, the better your website performs on SERPs.

When it comes to link building, your goal is to have multiple trusted resource vouchers for your website.

So, how do you easily convince reputable, related websites to link to yours?

How do you tell Google that your site is trustworthy?

By building backlinks.

If you’re a small team, it’s best to create content that builds links organically.

The Key To Building Organic Backlinks

To get the strongest backlinks, make sure you’re creating content that’s unique, up-to-date, and more accurate than your competitors.

Accurate, unique content is very valuable to high-reputation websites.

Backlinks make it easy to cite statistics, source claims, or even add context – so by providing relevant information within your niche, you’re establishing your site

Are you feeling stuck trying to figure out how to increase your website’s visibility in search results? You’re not alone—many people struggle with SEO strategies and algorithms that make websites rank higher. It can be a daunting task, but luckily, there are effective SEO tips to help you boost your rankings and get more visitors to find your content today! In this blog post, we’ll break down some simple steps you can take to start improving your website’s SEO from scratch. Keep reading to discover why SEO is important for businesses of any size, as well as actionable advice for optimizing your site for maximum indexing potential.

Hire an SEO Agency

The very first tip on this list if you want to see increased performance in terms of rankings would be to make use of the services of an SEO agency. This is most likely not what you want to hear, but at the end of the day, if this is your first website, you probably aren’t very informed as to where to focus your efforts.

With the help of a reliable SEO agency, they will be able to identify what needs to be done with your specific website. This is a very important point since not every website will need the same thing; an e-commerce website won’t need the same strategies as a gaming news website. More importantly, you will see results very quickly, as there are likely things that you are not doing right now that could be hindering your progress.

Create Great Content

The next tip on this list that you absolutely can’t ignore, especially if you are looking to rise in the rankings, would be to create great content. Search engines like Google are primarily focused on one thing; does this website answer the search queries of users, and how reliable or credible is the content that it is producing?

This is because the primary goal of search engines is to answer search queries from users, and if you are creating content that does that, you will begin to see improvements in your rankings. More importantly, websites won’t want to link to you if the content that you are creating is subpar or just not interesting.

Research Keywords

One of the most important things that you are going to need to do to get better rankings would be to research keywords. If you are not familiar with keywords, there are essentially two types. The first would be the ones that are on your site, which helps search engines determine what type of content to expect. The second would be the search terms that users use to find answers to search queries.

Firstly, the keywords on your site need to be relevant to the content that you are producing so that when Google bots crawl your site, it can be properly indexed. Secondly, you need to find out what search terms users are using to create targeted content for your audience. This is going to change over